OUR HISTORY

Founded in Trieste in 1981, SWG has been developing and producing with extreme care and precision market surveys, opinion and institutional polls, sector studies and monitoring centres, analysing trends and dynamics of the market, politics and society.

From its establishment up to the present day, SWG has been through a number of crucial stages of development, each one corresponding to different business and technological upgrades.

  • In 1987 it has been the first research institute introducing the CATI method in Italy.
  • In 2003 SWG expanded the system towards CAWI audience and started experimenting the Web and the mobile channel among its community that nowadays counts more than sixty-thousand members.
  • In 2011, after thirty years, SWG historical shareholders decided to consolidate the company. Since then Mowgli controls SWG and implement the company operational direction through the entrepreneurs and CEOs Adrio Maria de Carolis and Maria Cristina Salami.
  • In January 2017 SWG included Field Service Italia, a company specialized in field research, creating a single entity promoting itself to the market with a complete and integrated offer system, leader in the Italian market.
  • SWG human and professional capital nowadays consists of more than 50 people working in Trieste, Milan and Rome offices.
  • Care and craftsmanship, constant innovation of tools, processes and contents, a reliability based on experience, methodological rigour, supervision of the whole process and on the professional ethics of our team: this is SWG identity dimension.

The progressive information systems digitalization has shattered a paradigm that has been shaping the future of humanity for centuries. Nowadays, the lack of information is no longer the problem.

The real issue is how men and businesses can set free from information redundancy, distinguish what is important from what is unnecessary, find the appropriate ranking, translate numbers into words and, consequently, words into sustainable solutions.

Interpretation is vital. It has to be based on light equipment, fast yet accurate, capable of adapting to a continually changing reality but consistent. It must make tangible the links between past, present and future.

SWG aspires to stand out as for lightness, rapidity, mutability, accuracy and consistency and to provide answers and guidance to companies, political, social and institutional stakeholders. It is committed to face the new challenges posed by research by meeting four requirements that represent the company mission:

  • Offering its clients methodologically accurate researches carried out quickly and in compliance with rules of professional conduct.
  • Developing user-friendly products to satisfy the clients’ needs while supporting decision-making processes and targeting them to the action.
  • Enriching researches with significant information closely related to the emerging phenomena to enhance the information content far beyond the expected threshold.
  • Together with the traditional techniques of data analysis implementing leading-edge technologies thus promoting a cultural change and giving the client the opportunity to be always at the forefront of best practices.

PEOPLE

Riccardo Benetti
Research

Born in Vicenza, he graduated in Statistic Sciences at the University of Padua and granted a diploma in Trombone at the Conservatory "A.Pedrollo" of Vicenza. His heart has always been divided between these two big passions: research and music. In 2015, after important experiences with some international orchestras, he joined the SWG Institute as researcher. In SWG, he particularly deals with researches and analysis on political and electoral topics, customer and citizen satisfaction surveys for public and private bodies. When he is not working he loves staying with his nephews, travelling and tasting good food.

Francesco Biasiol
Fieldwork, community and technology

A pianist and a composer, he loves the contact with the audience and has been on stage - recitals and ensembles - in almost all European countries. His other two great passions, mathematics and information technology, led him to SWG’s, as Fielwork Manager and CTO, with focus on the innovation of technological tools and on maintaining corporate competitiveness. He loves discovering new things - medicine, philosophy, physics, languages, snowboarding, agriculture - and asserts that study improves everyday work and solution finding.

Sabrina Budai
General services

She works for the company's General Secretariat, operating, according to the situation, to promote "connections"...and to support initiatives functional to the achievement of the mutual dream. She loves being herself and never turns down new competences. After all, who can deny that the most effective solutions are the outcome of opinion sharing in real life and at work? Throw you heart, mind and reputation into it! That is Sabrina!

Federica Cantù
Research

Graduated in Sociology at the University of Milan Bicocca in 2011, she recently joyned SWG, but she feels like sha has always been within the company. She kwows that she still has a long way to go and much to learn before being considered a "researcher", but, in the meantime, she puts dedication, precision and above all, passion in her job. She can handle the customers’ demands, even the last minute ones, with a smile and never loosing her heart. She is curious and loves reading and sweets.

Paola Cardarelli
Fieldwork

Degree in English Language at the London University. And fluent French speaking. In FIELD SERVICE ITALIA since 1989. Since over 25 years now! International Research manager also responsible for public relation with key international clients and multi-country projects. Member of different marketing research associations (Esomar, Mspa, Emphra). High customer orientation. Any wish of clients is her one! Expert in the application of international rules of multi-country projects even with the most difficult interviewing techniques. Main area of expertise in: Healthcare, Automotive, Luxury, Telcom. Hobbies: music, dance, fitness, traveling. Never-ending love for family and dogs.

Emanuela Catitti
Fieldwork

Degree in Political Economy with specialization in "European studies". Working in Field Service Italia since 2013. Now Business Unit of Swg. Executive of quali and quanti studies both for domestic and international clients.

Adrio Maria de Carolis
Managing director

Entrepreneur. At the age of 21 he set up Datanord Multimedia, which became the first Italian web agency. He later established, developed and managed a number of successful initiatives, including some listed companies, in the digital media sector. Among them, SoldiOnline, AudiNet, CairoNet, Doubleclick Italy and Dmail Group. Mowgli SpA founder partner.

Luciana Dello Russo
Administration

Tender and Contract Office Manager, in SWG since 2003, she deals with the administration of documents, in particular the ones related to the submission to different kinds of tenders, both in the public sector and in the private one. She also deals with the corporate contracts and with the lists of suppliers maintenance.

Iolanda Di Pelino
Research and fieldwork

In SWG since 1999, she is now Director of Research and CATI Fieldwork Manager. Within the research structure she deals with the training and employment national monitorings, managing the entire investigation plan: design and planning activities, works progress verification, data processing and delivery as well as final data reports drafting. As CATI Fieldwork Manager she is in charge of all the organizational and administrative aspects, including the preventive checking of the questionnaires’ functionality and fluency, the quality control of the interviews, the recruitment, selection, training, supervision and management of the detectors used in the surveys.

Alessandra Dragotto
Research

PhD in Theoretical Mathematics at the Oslo University (2004), Master degree in Projective Geometry at Berkeley University (CA). Eleven years of experience with Swg. Coordinates all complex market researches on financial and insurance fields. She also implements statistical models of predictive data analysis, complex informational datasets as support for the research product, project and filed management, strategic and business counselling for communication and product development.

Carlotta Facciaroni
Planning

Graduated in Political Sciences and Administration at the University of Trieste, she has joined SWG in 2014 as CATI interviewer. Since February 2018 she deals with the management of the corporate planning and the commercial secretariat. Moreover she supports the Tender Office.

Marianna Falso
Office manager

She gained a degree in Communication Studies, she has a strong passion for creative writing and new media narrative. She’s always willing to new challenges, both privately and professionally. She has been working as a communication specialist for non-profit organizations and companies, in Italy and abroad. She has been working for SWG since February 2018 as an office manager, and she’s delighted to be part of a great team. She loves travelling and practicing outdoor sports. She is fascinated by smart and positive people around her.

Loredana Ferenaz
Research

Born in Trieste in 1952, she boasts a degree in Psychology awarded by Padua University. One of SWG founder partners, she has a background in the social sector. Year after year, she has acquired and consolidated great experience in polls and surveys conducted within the public opinion on subjects of topical interest and politics, as well as pertaining to social and territorial dynamics. She has spent more than 10 years working for the Monitoring Centre on the Italians' value-related trends and, together with Maurizio Pessato, is in charge of SWG monthly Political monitoring report.

Rado Fonda
Research

A Statistical Science graduate who has been with SWG since 2003. He boasts previous experiences in information technology, statistics and social research, even at international level with the United Nations. A quantitative survey expert who also deals with political, social and institutional research. He has been involved with SWG works on local politics for a number of years, in addition to surveys on customer satisfaction, on productive categories and social issues like school, childhood services, poverty, senior citizens, etc. He has collaborated to the drafting of a dozen of SWG publications.

Francesca Forgione
Administration

Francesca is a positive and optimistic person, she always tries to take the good from the work and from the everyday life. She does everything possible to meet the deadlines, dealing with job closings, numbers, invoices and payments. In her spare time she enjoys reading, swimming and being outdoors with friends.

Patrizia Giornelli
Fieldwork

Founder of Field Service Italia in 1972. Expert in the optimization of all field steps and questionnaire drawing. Long-term experience in the Mystery Shopping management with Quality rules application. Management of prospect and over 20 year long-term cooperation clients. French fluent speaking with ease in the interaction of most important French groups and partners. Regional vice-president of AIDDA (Association of Female Managing Directors). Great passion for traveling. Almost 70 different countries visited for her historical family and niece.

Micaela Giuliano
Administration

A truly long-standing collaborator. Does she actually live at SWG's? The personification of determination. She might seem a little careless in everyday life but, when it comes to work, she is exactly the opposite. With the administration department since time immemorial, her desk mate - and half-brother - is the financial statement.

Riccardo Grassi
Research

Riccardo Grassi, sociologist, married with Francesca. He has been working in the social research field and for the experimentation of new solutions to apply to the welfare systems since 1997. He is author in numerous publications focused on youth and youth policy, including "Young people, religion and daily lyfe", Il Mulino, 2007. Research Director since 2012, he coordinates national and local surveys on social issues, young people and welfare services.

Catia Jurinich
Fieldwork

After her decade-long experience as Head of Secretariat in SWG, in the last years she has been dealing with qualitative fieldwork with dedication and passion. With her Croatian-Genoese roots, she can not manage to live without sun, sea and nature. Naturally mother, she is always ready to get a smile and help to anyone needs it.

Christian Krmec
Technology

Logistics operator

Ludovica Leone
Research

Graduated in Public Opinion Analysis at the University of Milan (MA), after completed the Bachelor in Philosophy at the same University. She has worked in Bologna as a researcher editing a work on socio-economic conditions of the Secondary School students and she has been employed in the childhood services field in Milan. She has joined SWG in September 2017 as quantitative researcher in the market research field.

Francesca Lettig
Research

With SWG since 2001, carrying out different tasks including data processing, statistical analysis and CAWI and CAPI questionnaire handling. Currently in charge of processing and analysis functional to research.

Alessandra Lonza
Administration

This extremely experienced accountant has been challenging SWG's financial statements for as many as 10 years. Seen that she is a mum, wife and "bookkeeper", her password is obviously “watch your watch!". She is a dynamic spirit: always excited when everything duly adds up - never downhearted when it does not!

Giulia Maggiola
Research

Once obtained her Master’s degree in Statistics and Market Research at the University of Bologna, she returned to her beloved hometown, Trieste. She started working at SWG in February 2014 as an intern, and then she became an A.R. Rational and cerebral in nature, she knows that there is a solution to (almost) everything. Despite her analytical inclination, she loves reading and she is passionate about cinema – this is actually the place where she grew up and learnt to deal with the public. She could never live without her cats, Elvis and Margot, and her life companion, the little poodle Ugo.

Elisabetta Marini
Fieldwork

Managing Director, involved in marketing research since over 30 years. 27 out of them as associated and managing director of Field Service Italia, now SWG Business Unit. Expert in all methodologies, with particular specialization in petrol, automotive, healthcare, sensorial testing and associations.

Gabriele Monteduro
Technology

Physics and information technology studies at Trieste University. Years and years of Web immersion and creation dedicated to the development of high potential cloud applications have earned him the title of “Drupal Guru". Even though he loves his job (especially when things work properly!), he sometimes turns the computer off to expresses his creativity through countless other activities...manual and relational. A robotics enthusiast, he is good at working with children: he is a kids basketball instructor, a religion teacher and does voluntary work.

Massimo Orbach
Fieldwork

Statistician, he has worked since 2003 at IT department and then in the Statistical Analysis predominantly in the field of customer satisfaction of multi-utility companies, but also in other projects such as Almalaurea or political polls. Currently, he takes care of the quality management in the community by providing support to the company's technology.

Elena Parise
Planning

Not always big beats tiny but fast always beats slow (Toshiba). A philosophy of life which perfectly suits work. She started off with genome sequence analysis to then land business planning and marketing office management. Her rigorous approach to work mainly applies to herself and she constantly pursues higher qualitative standards. Her free time favourites are reading, sport and arts.

Elena Parovel
Research

“Those who keep quiet and bow their head die every time they do so; who talks and walks with pride dies only once". (Giovanni Falcone) It would be far too easy to convince yourself you are endowed with the moral fabric of Falcone [Iconic Italian Judge who waged legal war against the Mafia] simply because you tend to say what you think. But it would just be foolish. Best would be to refer to the recklessness of an eternal Peter Pan, or to recall the fable of the frog and the scorpion...with the frog asking why you should perform an action which is as stupid as harmful, and the scorpion replying "sure...but then, why did I do it? Stinging is my nature and I just cannot help it".

Maurizio Pessato
President

His collaboration with SWG started back in 1990. Over the years he has been in charge of the sectors involving opinion, Public Administration and socio-economic polls, socio-political surveys and the regular Monitoring Centres by the company. ASSIRM councillor since 2007. Chairman of Intersearch, the international network of independent companies.

Maura Porcino
Research

Degree in Marketing and Public Relations at IULM – Milan. She has been working for more than 20 years in market/marketing research. She has acquired a deep experience in qualitative research and motivational techniques, thanks to field experience and specific training and courses. She loves this job, so dynamic and diversify, never boring … Curiosity and enthusiasm are characteristics behind her style, optimism and determination, allows her to conduct every research as a challenge to lead to success.

Marina Preziosi
Fieldwork

Fire inside, water outside. Martial Arts have forged her character, discipline and her constant desire of growing up and learning day by day; 20 years of experience at SWG have shaped her ability to face any project with a great passion and competence. The CAWI activities and supporting the SWG Communities are the bread and butter of her working days.

Fabrizio Puglisi
Fieldwork

Degree in Phylosophy and Letters at "La Sapienza" University of Rome. Working in marketing research for Field Service Italia (today Business Unit of Field Service Italia) since 2003 at the first as researcher. Later since 2009 as supervisor of CATI interviewer team and CAWI keypunchers. Well-developed competence in statistics and working for love in information, responsible for programming, testing, and CATI, CAWI, CAPI script back-checker on both offline and online platform. Developer of data-entry tools, responsible for cleaning and alignment of data-files with the implementation of data cleaning, techniques and support for data processing and analysis. Favorite hobbies: traveling, dogs, technology.

Enzo Risso
Scientific director

Professor of Sociology of cultural and communication processes. Cool hunter and professional journalist. Twenty years experience in marketing and communication (public and corporate policy). Spin doctor and analyst dealing with social, political and value-related dynamics. Expert in studies focusing on the status of youth, strategic planning, governance policies and Nimby. Author of roughly forty books on communication, social and value-related trends, young people, creativity, racism, equal opportunities, urban and environmental policies.

Maria Cristina Salami
Managing director

Manager boasting sound business marketing experience, especially in the publishing (Walt Disney, Rodale International) and consumer goods eCommerce (D-Mail Group, Mediashopping) sectors.

Laura Sartori
Press office and communication

She adores being with other people, at work and not. After her graduation in Communication Science she worked in Italy and in England as press officer/PR, for the theatre and fashion fields, and as an Italian teacher for foreigners at international companies. Freelance journalist since 2010, she is in charge of marketing and of the press office at SWG 's. Survey promotion support, event planning or media relations: she always performs her task with a smile and a creative touch. When she is not busy in the office she enjoys her lifelong passions: dancing and travelling.

Alessandro Scalcon
Research

Researcher and sociologist from Vicenza. Graduated in quantitative research methods and techniques at the University of Trento, his thesis was presented in Lausanne and Rome. Fascinated by any useful tool to formalize, measure and represent the regularities of social action; strongly oriented to interdisciplinarity. From 2014 to 2017 he collaborates in several surveys with the Quantitative Research Laboratory of the University and carries out research activities as freelancer in the italian North-East. From 2017 he works for Swg in Trieste, where he mainly deals with quantitative research on socio-economic issues.

Andrea Scavo
Research

Born in Sicily, now he lives in Milan. Since 2007 he has been working as researcher and data analyst in universities and research centres in Italy, Germany, and the UK (including BBC in London). He gained a PhD in Political Science in 2012 and specialised in planning, conducting, supervising e disseminating quantitative research, especially in the field of impact evaluation. He joined SWG in 2017 as Research Director, managing quantitative projects in the social and political field and market research projects.

Loretta Scipioni
Fieldwork

In 2013 started to work with FIELD SERVICE ITALIA (Business Unit of SWG since 2017). Research executive for both quali and quanti studies, also for International clients. Well-acquired experience in different methodologies, amongst these: face-to-face, CAPI, CAWI, Mystery Client e Product Test.

Maria Sebastiano
Fieldwork

Working in marketing research since 1999. Since then many experiences had in different well-known marketing organization agencies both as field support and data treatment, coding. In 2004 started to work for Field Service Italia, today Business Unit of SWG, as senior research executive responsible for nationwide studies with sampling at national level, especially for Italian clients. Favourite hobby: traveling

Margherita Simi
Fieldwork

Partner of FIELD SERVICE ITALIA since 2013. At the present SWG partner. During 20-year work in the marketing research, she acquired a wide experience in this business segment thanks to the attendance of any study process. Since 2015, coordination of all research executives involved in quali and quanti studies: face-to-face, mystery clients, sensorial tests, etc. Responsible for the public relations with key long-term clients.

Giuliano Tolentino
Quality system

An entrepreneur tackling Quality. A degree in Theoretical Physics and a short period as a researcher, with little satisfaction on the money side, led him to spend the busiest years of his professional life managing computer, financial and automotive companies. In1998, following an adequate qualification process, he decided to be a freelancer devoted to Quality. Since then he has always collaborated with SWG with the task of Quality Manger. Married, he has three children and six grandchildren. In addition to Quality, he is crazy for classic Porsche cars.

Gianluca Tonzar
Technology

With his degree in "Business statistics and information technology" awarded by Trieste University, he delved into the world of Web Programming and proudly joined SWG's IT department, deciding to settle and work in this beautiful town. When he is not busy with his keyboard it means he is on the baseball field sporting number 11 and defending the third base, or in his trekking boots climbing a mountain track with his beloved Reflex camera.

Giulio Vidotto
Research

A sociable sociologist, sometimes rational, curious about micro-group dynamics. PhD in Social Sciences Methods after a multidisciplinary study on knowledge visualization techniques. Started in Swg in 2014 implementing qualitative and semantic analysis. Experienced as social worker and social researcher in the field of youth, lifestyles, drugs and health. Two books and several articles on sociological and methodological topics.

Gianluca Vincenzo
Administration

Administration, Finance and Control Manager.

CODE OF ETHICS

DOWNLOAD >
Organizational, management and control model pursuant to Law 231/2001 and Code of Ethics

SWG operates in compliance with the rules of the Code of Ethics adopted by ASSIRM, the association of research institutes, and has also implemented its own Code of Ethics which covers all the rights, duties and responsibilities of the Company towards all stakeholders. The SWG Code of Ethics aims to promote and forbid certain behaviours an goes beyond and is independent from the law provisions.

The company has adopted an organization, management and control model, pursuant to Law 231/2001 and drawn up in accordance with the guidelines provided by Confindustria, and has appointed a Supervisory Body to assess consistency, effectiveness and revision of the same model.